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Cannabeauty: Eco-Friendly Packaging for CBD Beauty Products

Cannabeauty: It’s not a trend, it’s a movement and Neenah is at the Forefront

Stop by any Sephora, Barneys, or Neiman Marcus, and you expect to see shelves lined with beautiful packages of beauty products, perfumes, and candles. Move in a little closer and notice the naturally packaged eye, facial and body creams, hair products, cleansers and bar soaps, serums, salves, sleep masks, and even mascara all infused with CBD (short for cannabidiol). The CBD trend has already taken off in other products such as edibles, infused beverages, capsules, oils, and topicals. The beauty benefits are still widely unknown, but brands can agree that there is an untapped cannabeauty market ready for the taking.

According to Crowdspring, “there’s mounting evidence that this historically-maligned plant may have a positive impact on conditions as wide-ranging as epilepsy, inflammation, anxiety, cancer, and multiple sclerosis.” The allure of CBD is its perceived ability to provide medical benefits without the stigma or “high” commonly associated with THC. This ideology makes CBD a logical way to reel in new customers who might otherwise not be interested in traditional cannabis products.

Research firms, Arcview Market Research and BDS Analytics, say the CBD market could gather $20 billion in sales by the year 2024. With all 50 states now legally approved to sell CBD, brands are moving towards the development of CBD based products in the hopes of capitalizing on new revenue increasing opportunities. With a growing trend towards health and wellness in today’s society, consumers are embracing more holistic products, like CBD, in all parts of their life, including beauty and skincare.

Eco-Friendly Packaging Reinforces Positive Brand Relationships

In May 2019, Beauty Packaging shared findings from a market report by Future Market Insights. “The report determined that revenue generated from sales of CBD skincare products is estimated value sits at over $645 million in 2019. Brands like Kiehl’s, Josie Maran, and Barney’s have all launched their lines of premium CBD skincare products aimed at capturing their current customer bases with this new trend. Consumers, however, are still wary of the uncertain perception of hemp and CBD. To change the mindset of consumers, brands will need to develop branding identities that spell out the medicinal benefits of CBD wrapped in packaging that is aesthetically natural and pleasing.

Studies have shown that 72% of consumers agree that packaging design can influence purchasing decisions. Primarily, beauty brands marketing CBD tend to focus on packaging that is more sustainable and stands out on the shelf. Secondary packaging can lessen the stigma associated with hemp-infused products by presenting CBD beauty products subtly and with sophistication. If consumers are paying premium pricing for premium CBD products, they will want packaging that reflects the natural product within.

Innovative Hemp Fiber Papers Walk the Walk in Sustainable Beauty Packaging

Folding board papers are primarily used in secondary packaging to accentuate the natural look and feel of products. In cannabeauty, they also need to support a belief in naturalistic, holistic, and sustainable choices. For brands focused on sustainable CBD packaging, Neenah now offers folding board options containing renewable hemp fibers. Beautiful and durable, NEENAH Folding Board hemp fiber packaging papers are available in three versatile colors, PC White Hemp, Desert Storm Hemp, and Deep Black Hemp. Neenah’s innovative hemp fiber packaging papers offer the luxurious, organic look and feel that CBD brands are looking for, in a variety of eco-friendly options.

Brands searching for sustainable packaging options and folding board papers will be pleased to find Neenah’s offering filled with color, texture, quality, strength, and sustainability. NEENAH® Folding Board products have long been used by the biggest brands, including CBD manufacturers, for eco-friendly secondary packaging long before legalization was a consideration. With an offering that includes 30-100% post-consumer and FSC Certified papers that are manufactured using 100% renewable green electricity, NEENAH® Folding Board walks the walk on sustainability.

NEENAH® Folding Board papers allow brands to package products responsibly, without compromise. Fourteen colors, two standard calipers, seven coatings, and textures all designed for end-use applications. All are manufactured to retain product strength, integrity, and sustainability – everything a company needs for secondary packaging to help set the tone of the brand on the shelf. For brands with more specific needs, Neenah’s custom capabilities provide endless options to build packaging materials to achieve desired aesthetics while also complementing product branding and sustainability efforts.

The CBD skincare market is at its infancy, but the growth potential for brands is undeniable. As consumers become savvier regarding the medical benefits and healing properties of CBD infused products, the beauty market will expand exponentially to accommodate. Brands who position their products using smart, subtle, sustainable packaging combined with clear, concise messaging will win consumer trust and confidence.

Want to explore our Hemp-Infused Papers and Portfolio of Folding Board Solutions ? Click below:

This content was originally published here.

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