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Beauty Supply

Meet the Owner of the Largest Beauty Supply store in Stockbridge, GA

Cova Beauty is  a beauty supply store that specializes in cosmetics, organic care products, hair extensions and accessories. They are also the largest beauty retailer in Stockbridge, GA. We caught up with the owner, Dianna Foster to find out more about her and her business.

What inspired you to start your business?

I’ve always loved everything about beauty, hair & fashion. I was the girl known for always switching my hairstyles up and trying new things. This love blossomed into a passion. As I was in a season of inner exploration, looking to determine my next professional career move, I was inspired by the lack of options in the beauty supply industry.

There were certain things I needed and couldn’t find from products to experience. I stepped out on faith to create a space that offered everything I would want and need. I’m so grateful that our customers are enjoying it.

What has been the most challenging and the most gratifying thing about owning a business?

In the beginning, one of my challenges was delegating. My business is my baby, I love every part of it and enjoy doing the work. However, I had to quickly become comfortable with delegating so I can focus on our growth. The cool thing about that is it encourages growth, empowers and gives confidence to my staff. It’s been amazing.

The most gratifying part of this journey will always be the customers and the relationships we’ve developed with them. The joy I feel when our regulars visit us is indescribable. The gratitude I’m overcome with is immeasurable when a woman tells me she drove over an hour to visit Cova.

Knowing we’re a part of their lives now is so humbling. It makes me so happy. Nothing else can compare to that feeling.

What skill have you developed over time that has had the biggest impact on your business?

Self-discipline. Discipline affects every aspect of this business. You must have the discipline and work ethic to complete tasks, be resourceful and execute day in and day out.

When I’m not feeling my best, discipline kicks in. Without it, none of this would be possible. You cannot maintain any level of success without discipline.

How easy or difficult was it to source Black owned brands to sell in your store?

Fortunately, we’ve had really positive experiences with Black owned brands and haven’t had much difficulty supporting them here in our store. We have so many great relationships and I’m so grateful for that!

What advice do you have for others who want to start a beauty supply store.

Do your research. Develop self-discipline. Don’t move too fast. Don’t rush the process. Know your worth and make sure your work ethic matches it. Make sure you love it because it’s not a walk in the park.

There will be challenges, man have I had them, but my love for this keeps me going through it all. I really love what I do and I know its that love that had me here 7 days a week, 12-16 hours a day. It refocused me when I needed course correction.

Where do you see your business in 5 years?

I definitely see us expanding and scaling Cova. We’re actually scouting locations for store #2! I’m also planning to rollout an e-commerce extension as well. We get so much support from people across the country that want to shop with us so it’s coming! Cova Beauty will be a household name!

This content was originally published here.

Categories
Beauty Supply

8 Beauty Products to Avoid During Pregnancy

By Chanchala Bose

Scientists like to play with the chemicals and they churn out new ones every other day. In case of the cosmetics world, this is not the time when people liked to go all natural. The chemical products which are being used today promise fast results. Most of them are safe to some degree but then, there are some those do not pass the safety exam with flying colours, and they are the ones one should be aware of at all times, especially a pregnant woman. Let’s take a look at the beauty products that needs to be avoided during pregnancy before it is too late.

 

1. Luxury Bath Products

There are women who don’t really like to use the much expensive beauty soaps and gels. There are some who like to go cheaper and there is good news for them. A study conducted by the German scientists states that more expensive the product, the more concentration it is likely to have of the harmful chemicals that can prove toxic for the mother and the baby.

2. Skin Whitening Products

Melanin is what makes the skin look darker and the fairness products that are found in abundance in every beauty shop destroy melanin in order to make the skin look lighter. Hydroquinone is one chemical that is used extensively in the manufacturing of these creams and lotions and is very harmful for both the mother and the baby.

 

3. Tattoos

Tattoos are “IN” nowadays and many women are having them on. There is a well documented and widely known risk of disease transmission while getting tattoos. The needles that the tattoo artist uses go deep in the skin and enter the bloodstream which can cause infections.

4. Acne Medicines

Women suffering from acne tend to find it very important to get rid of them as soon as they start to show up. The chemicals used in the different acne meds may not set right with the foetus in the womb and can come in the way of a successful delivery.

5. Chemical Hair Removal

Thioglycolic acid is one of the most active ingredients used in making of the hair removal products. The lack of studies on the acid makes it difficult to land up on a conclusion that they are harmful to some extent but still, the initial data warns that it may cause some harm if not used under proper supervision.

 

6. Nail Care

A recent study showed that there happens to be a definite connection between abortions and the women working in nail salons. The nail paints uses some very harmful chemicals that can prove to be fatal for the foetus and must be avoided at any cost.

7. Tanning Sprays

Tanning is quite a rage in the western countries but a very few know that the tanning products that are being used contain a chemical called Dihydroxyacetone, which can mess with the DNA and can prove to be fatal for the pregnant women and the baby in the womb.

8. Heavy Fragrances

They are pleasant but the chemicals used in making them are not. Phthalates happens to be one chemical that is widely used in making these products and it is widely unpopular for its level of toxicity.

 

Being pregnant is not an easy job, harder is trying to keep her and the baby safe until the time of the delivery. This is not a very serious cause for concern but a little bit more attention towards the harmful chemicals used in some products will ensure a healthy delivery.

Beauty and Skin Care Tips for Pregnant Women
How to Dress During Pregnancy
Dos and Don’ts While You Are Pregnant: Keep Your Skin Safe!
How To Stay Fit and Look Good During Pregnancy
4 Versatile Outfit Ideas to Look Stylish during Pregnancy
How To Deal With Acne During Pregnancy
Common Pregnancy Problems
Yoga Exercises During Pregnancy

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This content was originally published here.

Categories
Beauty Supply

California Bans Beauty Products Tested on Animals

In great morning news: California has become the first state in the US to make the sale of beauty products tested on animals illegal. The bill was introduced

This content was originally published here.