Beauty Supply

The Most Popular Lipstick Trends by the Decade



In the flapper era, deep berry shades like Charlotte Tilbury Matte Revolution Lipstick in Glastonberry reigned supreme, and the shape of choice featured a defined cupid’s bow, popularized by actress Clara Bow.



Lipstick sales increased dramatically in the 1930s, veering in a bolder direction than the previous decade. Shades spanned the brighter end of the spectrum to include red, orange, and even magenta shades similar to Guerlain’s Rouge G Lipstick in N°72. 



By the time the 1940s were in full-swing, the women’s cosmetic industry kept growing steadily, with saturated red lipsticks like Bésame Cosmetics’ American Beauty 1945 dominating the market.



As the iconic Ms. Monroe once said, diamonds are a girl’s best friend—and apparently, a bold red lipstick. Vivid crimson shades, like Estée Lauder’s Pure Color Envy Sculpting Lipstick in Envious remained a strong trend through the 1950s.



As a dramatic departure from the previous decade, the 1960s saw a new wave of makeup trends take effect, drawing inspiration from looks popularized by models Twiggy and Jean Shrimpton among many others. The focal point shifted toward the eyes, while lip colors rebelled against the traditional red tones for pale shimmer and pink hues, like AERIN’s Rose Balm Lipstick in Whisper. 



A punchy coral like Revlon Super Lustrous Lipstick in Abstract Orange topped with a coat of gloss served as the perfect complement to the era’s sun-kissed skin and Farrah Fawcett flip.



Forget the “less is more” train of thought—in the ’80s, bolder was always more beautiful, with makeup looks emulating the graphic effects showcased in a Patrick Nagel painting (or an episode of Dynasty, for that matter). While there wasn’t a color in the ROYGBIV spectrum that wasn’t translated into lipstick form, the frosty pink shades in particular, like CoverGirl’s Exhibitionist Lipstick in Love Me Later, resonated across just about every clique at your local mall.

Courtesy (2)


With the smell of teen spirit wafting through the air, the angsty grunge generation (clad in flannel, no doubt) opted for ultra-rich brown tones. MAC’s Spice Lip Liner ($18; was a popular option, and we’re also obsessed with Urban Decay’s Vice Lipstick in Blackmail ($18;

Courtesy (2)


What would Britney do? The post-Y2K crowd followed in the lead of Britney, Christina, Jessica, and other pop princesses of the early aughts by rocking super-frosted lipsticks and glosses. Laura Mercier’s Lip Glacé in Azalea is pretty comparable to the colors we stashed in our own makeup bags, not to mention, a perfect match for that new dELiA*s outfit that just came in the mail.



Even if you aren’t keeping up with the Kardashians, chances are, your makeup looks are influenced by them. The year is 2016, and the matte liquid lipstick movement has never been bigger. Perhaps due to a certain sold-out lip kit, nude shades like Anastasia Beverly Hills’ Liquid Lipstick in Pure Hollywood are one of the most popular choices, although unconventional colors are also continuing to grow in popularity.

Just like fashion trends and eyebrow shapes, lipstick has been through quite the transformation to result in the product we all know, love, and hoard.

We took a trip back in time to outline the trendiest shades of each decade along with the modern-day counterpart you can shop for yourself, and the timeline spans from the 1920s up to present day.

Never met a sale you didn’t ♥? #Same.

Sign up for our new shopping newsletter for exclusive discounts, celeb inspo, & more.

Scroll down to take a retrospective look at the top lip color trends of each decade.

VIDEO: Beauty School How to Get the Perfect Nude Lips 

This content was originally published here.

Beauty Supply

Self-Care for Massage Clients: Staying relaxed and comfortable between appointments — Richard Lebert Registered Massage Therapy

If everyone could get a massage twice a week, the world would be a better
place. Even if you can’t pop in for a massage as often as you’d like, there
are things you can do to keep yourself feeling good in between
appointments. It’s called “self-care,” and adding just a couple techniques
to your daily routine can make a difference.

This content was originally published here.

Beauty Supply

Gabrielle Union’s Flawless Haircare Line is More Affordable and Blacker Than Ever

Gabrielle Union and Larry Sims

Gabrielle Union revealed that she was keeping a major secret back in 2017 when she first launched her haircare brand, Flawless. While filming the hit BET series Being Mary Jane, the actress was suffering from hair loss following multiple rounds of IVF.  With large bald patches around her crown and hairline, Union desperately tried to postpone the launch date of her signature hairline to no avail. As a result, she felt compelled to promote hair products while feeling far from flawless.

After learning a few hard lessons and ending her original deal, the 47-year-old actress relaunched Flawless by Gabrielle Union at the beginning of August with new and improved low-priced products. This time around, Union is sporting a full head of healthy curls and proudly reintroducing Flawless as a majority Black-owned company.

During an exclusive interview with BLACK ENTERPRISE, Union and her business partner, celebrity hairstylist Larry Sims, opened up about her hair journey, revamping Flawless on her own terms, and their commitment to empowering other Black entrepreneurs.

Black Hair
Flawless By Gabrielle Union (Courtesy of NdotN Public Relations + Events)

The Relaunch

Union jumped at the opportunity to be the face of Flawless three years ago. But with little equity in the company, she had little say in the company’s decisions and direction.

“As much as I raised my hand and said, ‘Hey, this is what I’d like to do,’ at the end of the day, if you are not majority black-owned or a black-owned company, [then] your voice is about as big as your equities,” she told BE.

Back then, Union admits that there “was a disconnect” between her brand and the women she wanted to serve. Flawless products ranged between $19 and $29 and were not sold in communities of color even though the hair care line was marketed for women with textured hair.

“If you are not majority black-owned or a black-owned company, your voice is about as big as your equities.”

~ Gabrielle Union

“The thing about the 2017 version is [that] it was only black-fronted. It was not Black-led and it was certainly not Black-owned,” said the mother and wife of retired NBA superstar Dwayne Wade. “We had great products, but the price was really, really, really high. As soon as that deal ended, I was committed to wrestling back control of the company, making sure that it was Black-owned, Black-led, Black-marketed, and really centered around the needs and voices of Black women,” she said.

Through lots of research and experimentation, Union eventually regrew her hair with the help of Sims. The two friends then partnered to relaunch the line with some of the natural ingredients that proved to be successful in her hair.

“We tried every single thing that you could think of. Anything that they said that worked on Instagram, we were like, ‘order five!’” Sims told BE. He added that they worked like “mad scientists,” but “it wasn’t until we actually started to play with natural ingredients that we saw results.”

He continued, “The biotin, the rice oil, the rice water, the creatine, the bacuri butters — a lot of the oils that we have in Flawless — they all, as a combination, just worked.”

The new 12-product collection includes a detangling shampoo, restoring conditioner, oil treatment, and curl cream. It also eliminates harmful ingredients like silicones, parabens, and sulfates.

Flawless by Gabrielle Union
Gabrielle Union, Larry Sims, and models (Courtesy of NdotN Public Relations + Events)

People Over Profits

In addition to improved formulas, Union offered Sims a stake in the company, giving them the majority ownership. They used their power to prioritize their customers, marking the down the prices and making the brand as accessible as possible through Amazon.

“It actually makes you a jerk if you figure out a solution, but then you price everybody out of that solution,” said the Bring It On star. “So, we wanted to make sure that our products that are amazing were actually affordable. So we lowered the price points,” she said, explaining that they cut their profit margins in order to do so.

“Everything is between $4 and $10. And then Amazon is literally everywhere. We wanted to make sure especially during COVID, where most people are shopping online, that they were able to get their hands on these products.”

“It actually makes you a jerk if you figure out a solution, but then you price everybody out of that solution.”

~ Gabrielle union

She says Flawless will also be sold Sally’s Beauty stores starting October 1.

“We specifically chose Sally’s Beauty because they are in our communities, they have been in our communities, and they welcome our dollars without demonizing our customers.”

(Courtesy of NdotN Public Relations + Events)

Empowering Black Businesses

Union and Sims plan to use the Flawless platform to empower others through their “Life As We Climb” initiative, which focuses on highlighting and supporting Black business owners, especially during the pandemic. Some of the brands include Mented Cosmetics, Honey Pot, Vegan Smart, Tru- Colour Bandages, and the Black Women’s Health Imperative.

“What all the statistics and studies are showing is that by the end of this pandemic, we will have lost 50% of Black-owned businesses,” said the outspoken actress and activist. “Black-owned businesses provide minimum 1 million jobs to Black people a year and we wanted to do our part to try to reach as many Black-owned businesses and highlight them, amplify those businesses on our Flawless pages, on our personal pages, and share our space on Amazon with those companies,” she says.

“To Larry and I, it is pointless to rise if you’re rising by herself. I am uninterested in that. So it’s you know, it’s a lift as we climb. So, as we open one door, we are grabbing as many people as we can through the door.”

Watch Gabrielle Union and Larry Sim’s full interview on The New Norm with Selena Hill below.

This content was originally published here.